About

Dr. Priyanka Sharma is an accomplished Assistant Professor of Marketing at the prestigious Indian Institute of Management Lucknow, with over 11 years of relevant experience in the field. Her area of interests includes product development, B2B marketing, branding, services marketing, entrepreneurial marketing, quantitative models in marketing, probability and statistics, sales and distribution. Dr. Sharma completed her Doctor of Philosophy (Ph.D.) in Marketing from IIT in 2019 after completing her B-Tech in Chemical Engineering from Indian Institute of Technology (Banaras Hindu University), Varanasi, and her PGDM (GM) in Marketing/Marketing Management, General from XLRI. Prior to joining Indian Institute of Management Lucknow, Dr. Sharma worked as a Visiting Assistant Professor of Marketing in the same institute and as a Manager Sales in UST, where she was responsible for direct sales targeting the telecom, retail, media & communications industries. Dr. Sharma's expertise lies in developing and implementing marketing strategies that drive business growth. She has a deep understanding of the nuances of B2B marketing and has developed several successful campaigns in this space. She is also adept at branding and has helped several companies build their brand from scratch. Her research interests include quantitative models in marketing and probability and statistics, which she uses to develop data-driven marketing strategies. Dr. Sharma is a sought-after speaker and has presented her research at several national and international conferences. She is also a prolific writer and has published several research papers in top-tier academic journals. Her passion for teaching is evident in her approach to classroom instruction, where she uses real-life examples to help students understand complex marketing concepts.